June 25, 2026 | Lavazza Office Frankfurt, Germany I Language tbd
CG Cloud User Group
The Mission: Exchange. Innovate. Execute. The CG Cloud User Group is a dedicated forum for industry leaders to discuss the evolving landscape of the Consumer Goods industry —hosted by Peak & Peak and Salesforce. Meet industry peers and Salesforce specialists to explore how technology, data, and AI are reshaping the market. This User Group is built on genuine exchange and collaboration. Each session features a specific focus topic chosen by the participants of the previous forum. For this session, we dive deep into the heart of the commercial strategy: Trade Promotion Management (TPM) and the Revenue Growth Journey.
"Together, we will share practical insights, discuss transformation experiences, and discover new ways to drive efficiency and growth at the POS."
Moritz Patzke
Lavazza
The Topic: Mastering the Revenue Growth Journey Trade Promotion Management is no longer just about "running discounts" — it is the strategic engine that drives volume and value.
We will explore what the foundation is, where to start, and how to move beyond manual planning toward Promotion Intelligence: aligning headquarters’ financial strategy with real-world shelf impact through AI and integrated data.

AGENDA
09:30–10:00 | Welcome coffee & Registration
10:00–10:20 | Intro
10:20–11:00 | Industry Impulse: Trade Promotion Management Strategy and Field Reality
Break
11:15‒12:15 | "How to start with TPM, if you are using the CG Cloud already?"
12:15–01:30 | Lunch & Networking + Exclusive Barista Show
01:30–02:10 | Product Roadmap & Innovation of CG Cloud
Break
02:20–03:20 | TPM Insights by Lavazza
03:20–04:00 | Shareback & Closing Remarks
04:00 ‒ Open End | Coffee Chat & Networking

WHO SHOULD ATTEND
Leaders and experts in Sales, Commercial Excellence, Trade Promotion Management, Revenue Growth and Field Execution who want to:
  • Accelerate their digital transformation and/or strategy.
  • Improve visibility, KPI tracking, and control at the Point of Sale.
  • Experience the CG Cloud Roadmap.
  • Exchange ideas, challenges, and best practices with like-minded industry peers.
WHY PARTICIPATE
  1. Peer-to-Peer Exchange
  2. CG Cloud Roadmap Access
  3. Actionable Industry Insights
+ Co-Created Agenda for the next CG Cloud User Group Forum
Register Here
Register Now
Alina Habel
Peak & Peak
Should you have any questions e.g. about hotel recommendations, please feel free to reach out to us at alina.habel@ppeak.com.
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